0
products in your shopping cart
Total:   $0.00 details
There are no products in your shopping cart!
We hope it's not for long.

Visit the shop

Contact

General Inquiries:
pete@madalchemy.com

Wholesale / Retail Inquiries:
jan@madalchemy.com

Billing:
jan@madalchemy.com

1348 Ben Nevis Ave
Broomfield, CO
80020

pete1

100% Natural | 100% Pure

Mad Alchemy is a line of handcrafted, all natural, cyclecentric body care products, made in small batches to ensure the highest quality and most fresh product possible. Our full line of Chamois Creams are specifically formulated to help ward off demons of the undercarriage, while our embrocations will provide a vital layer of protection from cool, cold, and even extremely foul weather.

Embrocation: Warming balm or salve massaged into the legs, low back and shoulder blades before a ride making less than ideal weather more tolerable.

Chamois Cream: All natural cream used on saddle contact areas of the body to help reduce friction. Crafted using Essential Oils known to combat bacterial and fungal growth for a more hygienic experience while riding.

Embro is being ready for 130 miles, in April, 45°F, raining, but still loving the ride. It’s sprinting for the Provincetown line, against 7 of your best friends. It’s talking about your 7½ hour ride on the ferry back to Boston, dehydrated, but still sharing stories over a beer. Embrocation doesn’t hang the bike up in the winter. It simply lowers the tire pressure in the snow, puts on a wool base, and 2 pairs of shoe covers and rides. Embrocation is Portland in December, and New England in February. It’s rain, it’s snow, it’s mud and sometimes it’s even sunshine. It’s always about the experience. It’s about attacking on the hardest part of the course, or rolling down that perfectly symmetrical, maple-tree lined ally. It’s about cobbles and cinder, new pavement and gaps. Embrocation will not make you faster. It won’t make up the difference between 4th and 40th, but it will most assuredly make you feel like a “better” cyclist, a more significant part of our community. Not everybody is ready to Embrocate, though everyone has Embro potential. We Embrocate for legs, we Embrocate for our experience, we Embrocate for the love of cycling.

Ride fast, stay shiny!

- Pete

STOCKISTS

Distributed by:

Quality Bicycle Products
Downeast Bicycle

(which means your local bike shop should be able to purchase from one of these sources. Just ask them!)

- United States -

California ~

Bespoke Cycles SF
4100 24th St.
San Francisco, CA 94114
(415) 642-5652

Bike Effect
631 Hill St.
Santa Monica, CA 90405
(310) 962-6911

Cykel
548 Union St.
San Francisco, CA 94133
(415) 374-7865

Kinetic Cycles
2525 Riparian Dr. Suite 100
Elk Grove, CA 95757
(916) 683-2453

Momentum Cycling
7591 N. Ingram Ave #106
Fresno, CA 93711
(559) 449-0223

Synergy Cycles
2300 Santa Monica Blvd.
Santa Monica, CA 90404

Velo Hangar
637 Valley Ave #C
Solano Beach, CA 92075

Colorado ~

Bike Source
5264 S. Wadsworth Blvd.
Littleton, CO 80123

Bike Source
2690 E. County Line Rd.
Highlands Ranch, CO 80126

Boulder Cycle Sport
629 S. Broadway St.
Suite K
Boulder, CO 80305
303-444-BIKE (2453) x 3

Boulder Cycle Sport
4580 N. Broadway St.
Unit B
Boulder, CO 80304
303-444-BIKE (2453) x 1

Excel Sports Boulder
2045 32nd St.
Boulder, CO 80301
or online @ www.excelsports.com

Florida ~

Tune Cycles
3500 NW Boca Raton Blvd
Boca Raton, FL 33431
(561) 392-7311

Illinois ~
The Fix Studio
3725 Minnehaha
Minneapolis, MN 55406

Tati Cycles
1013 E 53rd. St.
Chicago, IL 60615

The Pony Shop
1224 Chicago Ave.
Evanston, IL 60202
(847) 864-5775

Turin Bicycles
1027 Davis St.
Evanston, IL 60201
(847) 864-7660

Indiana ~

Clarksville Schwinn Cyclery
111 W. Lewis & Clark Pkwy
Clarksville, IN 47129
(812) 948-2453

Kansas ~

Bike Source
11500 W. 135th St.
Overland Park, KS 66221
(913) 451-1515

Elite Cycling
10673 Mission Rd.
Leawood, KS 66206
(913) 648-6277

Trek Store of Kansas
10412 Shawnee Mission
Shawnee, KS 66203

Kentucky ~

On Your Left Cycles
618 Baxter Ave.
Louisville, KY 40204
(502) 749-6775

Maryland ~

Parvilla Cycles
3200 Solomon’s Island Rd.
Edgewater, MD 21037
(443) 949-7130

Twenty20 Cycling
725 West 36th St.
Baltimore, MD 21211
(443) 759-5620

Massachusetts ~

Belmont Wheelworks
480 Trapelo Rd
Belmont, MA 02478
(617) 489-3577

Centraal Cycle
237 Cabot St.
Beverly, MA 01915
(978) 922-2400

Landry’s Bicycles
890 Commonwealth Avenue
BOSTON, MA 02215
(617) 232-0446

Landry’s Bicycles
790 Worcester Street
NATICK, MA 01760
(508) 655-1990

Minnesota ~

Angry Catfish
4208 28th Ave. South Minneapolis, MN 55406

Omnium Bike Shop
520 Selby Ave.
St. Paul, MN 55102

Missouri ~

Trek Store of St. Louis
13922 Manchester Rd.
St. Louis, MO 63011

Nebraska ~

Green Street Cycles
1310 Mike Fahey St.
Omaha, NE 68102
(402) 505-8002

Trek Store of Omaha
88610 Brentwood Dr. Ste. 5
Omaha, NE 68128
(402) 884-1820

New Hampshire ~

Trek Store Portsmouth
775 Lafayette Rd.
Portsmouth, NH 03801
(603) 319-1688

New York ~

Blue Sky Cycles
71 Church St.
Saratoga Springs, NY 12866
(518) 583-0600

Campus Wheelworks
744 Elmwood Ave
Buffalo, NY 14222
(716) 881-3613

NYC Velo
64 2nd Ave.
New York, NY 10003
(212) 253-7771

Ohio ~

Kent Cycles
115 Lake St.
Kent, OH 44240
(330) 677-0600

Swallow Bicycle Works
10655 Loveland Madeira Rd.
Loveland, OH 45140
Oklahoma ~

Celestial Cycles
2929 W. Hefner Rd.
Oklahoma City, OK 73120
(405) 751-8809

Oregon ~

Crow’s Feet Commons

Portland Bicycle Studio
1420 NW 17th Suite 588Portland, OR, 97209 (503) 335-8356
Sunnyside Sports
930 NW Newport Ave.
Bend, OR 97701
(541) 382-8018

Pennsylvania ~
Gretna Bikes
928 N. Prince St.
Lancaster, PA 17603
(717) 945-6497

Tennessee ~

Moab Bicycle Shop
310 N. Maple St.
Murfreesboro, TN 37130
(615) 893-7725
Texas ~

Mellow Johnny’s
38 San Jacinto
Austin, TX 78701
(512) 473-0222

Richardson Bike Mart
1451 W. Campbell Rd.
Richardson, TX 75080
(972) 644-1466

Utah ~

Competitive Cyclist
www.CompetitiveCyclist.com

Virginia ~

3Sports
6241 River Rd.
Richmond, VA 23229
(804) 288-4000

West Virginia ~

The True Wheel
1713 Jefferson St.
Bluefield, WV 24701

- Canada -

LaBicicletta
1180 Castlefield Ave, Toronto, ON M6B 1G1

Mountain Equipment Coop
16 Locations
see www.mec.ca for details

Wild Rock Outfitters
169 Charlotte Street
Peterborough, Ontario
K9J 2T7

- Australia -

Crankstar Bespoke Cyclery
50 Annerley Rd, Woollongabba QLD 4102, Australia