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1348 Ben Nevis Ave
Broomfield, CO


100% Natural | 100% Pure

Mad Alchemy is a line of handcrafted, all natural, cyclecentric body care products, made in small batches to ensure the highest quality and most fresh product possible. Our full line of Chamois Creams are specifically formulated to help ward off demons of the undercarriage, while our embrocations will provide a vital layer of protection from cool, cold, and even extremely foul weather.

Embrocation: Warming balm or salve massaged into the legs, low back and shoulder blades before a ride making less than ideal weather more tolerable.

Chamois Cream: All natural cream used on saddle contact areas of the body to help reduce friction. Crafted using Essential Oils known to combat bacterial and fungal growth for a more hygienic experience while riding.

Embro is being ready for 130 miles, in April, 45°F, raining, but still loving the ride. It’s sprinting for the Provincetown line, against 7 of your best friends. It’s talking about your 7½ hour ride on the ferry back to Boston, dehydrated, but still sharing stories over a beer. Embrocation doesn’t hang the bike up in the winter. It simply lowers the tire pressure in the snow, puts on a wool base, and 2 pairs of shoe covers and rides. Embrocation is Portland in December, and New England in February. It’s rain, it’s snow, it’s mud and sometimes it’s even sunshine. It’s always about the experience. It’s about attacking on the hardest part of the course, or rolling down that perfectly symmetrical, maple-tree lined ally. It’s about cobbles and cinder, new pavement and gaps. Embrocation will not make you faster. It won’t make up the difference between 4th and 40th, but it will most assuredly make you feel like a “better” cyclist, a more significant part of our community. Not everybody is ready to Embrocate, though everyone has Embro potential. We Embrocate for legs, we Embrocate for our experience, we Embrocate for the love of cycling.

Ride fast, stay shiny!

- Pete