0
products in your shopping cart
Total:   $0.00 details
There are no products in your shopping cart!
We hope it's not for long.

Visit the shop

Contact

General Inquiries:
pete@madalchemy.com

Wholesale / Retail Inquiries:
sales@madalchemy.com

Billing:
jan@madalchemy.com

127 Willow Road
East Kingston, NH
03827

pete1

100% Natural | 100% Pure

Mad Alchemy creates a line of handcrafted, all natural, cyclecentric body care products, made in small batches to ensure the highest quality and most fresh product possible. Our full line of Chamois Creams are specifically formulated to help ward off demons of the undercarriage, while our embrocations will provide a vital layer of protection from cool, cold, and even extremely foul weather.

Embrocation: Warming balm or salve massaged into the legs, low back and shoulder blades before a ride making less than ideal weather more tolerable.

Chamois Cream: All natural cream used on saddle contact areas of the body to help reduce friction. Crafted using Essential Oils known to combat bacterial and fungal growth for a more hygienic experience while riding.

Embro is being ready for 130 miles, in April, 45°F, raining, but still loving the ride. It’s sprinting for the Provincetown line, against 7 of your best friends. It’s talking about your 7½ hour ride on the ferry back to Boston, dehydrated, but still sharing stories over a beer. Embrocation doesn’t hang the bike up in the winter. It simply lowers the tire pressure in the snow, puts on a wool base, and 2 pairs of shoe covers and rides. Embrocation is Portland in December, and New England in February. It’s rain, it’s snow, it’s mud and sometimes it’s even sunshine. It’s always about the experience. It’s about attacking on the hardest part of the course, or rolling down that perfectly symmetrical, maple-tree lined ally. It’s about cobbles and cinder, new pavement and gaps. Embrocation will not make you faster. It won’t make up the difference between 4th and 40th, but it will most assuredly make you feel like a “better” cyclist, a more significant part of our community. Not everybody is ready to Embrocate, though everyone has Embro potential. We Embrocate for legs, we Embrocate for our experience, we Embrocate for the love of cycling.

Ride fast, stay shiny!

– Pete

STOCKISTS

Distributed by:

Quality Bicycle Products
Downeast Bicycle (Northeast US)
Hans Johnsen (South Central US)
Wilson (West Coast)

(which means your local bike shop should be able to purchase from one of these sources. Just ask them!)

– United States –

Alabama ~

CAHABA CYCLES
PRO CYCLE AND TRIATHALON
VELOCITY PRO CYCLE
WIG’S WHEELS LLC

Arkansas ~

LEWIS AND CLARK OUTFITTERS
SPOKES
THE BIKE ROUTE

Arizona ~

ACTION SKI RENTAL & RIDESHOP
AZBuilt Sports
BEN’S BIKES
BICYCLE HAUS LLC
BROADWAY BICYCLES
FLAT TIRE BIKE SHOP
HMS BIKES
LANDIS CYCLERY
LITTLE BELGIUM BICYCLES
SEDONA BIKE AND BEAN
TRANSIT CYCLES
TREK BICYCLES OF TUCSON

California ~

ADVENTURE’S EDGE
ALITE DESIGNS INC
ALTERNABIKE
BEAR VALLEY BIKES
BESPOKE CYCLES LLC.
BEYOND AERO
BIKE EFFECT LLC
BIKEMAN
CAL COAST BICYCLES
CHICO SPORTS LTD, INC
CITY AND COUNTY BICYCLE CO
COATES SCHWINN
COMARE CYCLES
CONCEPT CYCLERY
CYCLE SPORTS INC
CYKEL
CYTOSPORT
DAVIS WHEELWORKS BICYCLE
ENCINA BICYCLE CENTER
FAMILY CYCLING CENTER
FOLSOM BIKE
FOYS BIKE SHOP
FRANCO BICYCLES
FREEWHEEL BIKE SHOP
FRESH AIR BIKES
G2 BIKE UNLIMITED
JAX BICYCLE CENTER
KINETIC CYCLES
LA DOLCE VELO
LA HABRA CYCLERY
LOS GATOS BICYCLES
MASH
MISSING LINK BICYCLE
MOMENTUM CYCLES
OAKDALE BICYCLE SHOP
ORANGE 20 BIKES
PEDALERS FORK
PERFORMANCE INC
RANCH CYCLES
RED LANTERN CYCLES
REVOLUTION BIKE SHOP
RIDE CYCLERY
ROCK N’ ROAD CYCLERY
ROSE CANYON BICYCLE
RUBBER SOUL BICYCLES
SPORTS STREET MARKETING
SUMMIT BICYCLES
SWELL BICYCLES SF LLC
SYNERGY CYCLES
THE UNLIKELY CYCLIST
U C CYCLERY INC
VALLEY BICYCLES
VELO HANGAR
VELO PACIFIC
VELO PRO CYCLERY
VELORO BICYCLES
WEST RIVER CYCLES
WINE COUNTRY BIKES

Colorado ~

25/34 BIKE, LLC
A CULTURE OF SPEED
ADRENALIN CYCLES LLC.
BIG RING CYCLES
BIKE SOURCE
BOULDER BICYCLE WORKS
BOULDR CYCLE SPORT
C3 BIKE SHOP
COLORADO MULTISPORT
DERBY BICYCLE SHOP
EXCEL SPORTS BOULDER
HASSLE FREE SPORTS INC
JINJI CYCLES
LEE’S CYCLERY & FITNESS, INC.
PAGOSA MOUNTAIN SPORTS
SPORTS GARAGE
THS INC.
VENTURE SPORTS
WHEAT RIDGE CYCLERY INC
WILDERNESS SPORTS

Connecticut ~

AMITY BIKE SHOP
BETHEL CYCLE & FITNESS, LLC
CYCLING & FITNESS CONCEPTS
MYSTIC CYCLE CENTER

DC ~

BICYCLE SPACE
CAPITOL HILL BIKES
CITY BIKES
REVEILLE, INC.
THE BIKE RACK

Delaware ~

THE BIKE BOUTIQUE

Florida ~

ADVENTURE CYCLING
B & J BICYCLES INC
BIKE SHOP OF WINTER HAVEN INC
CITRUS PARK CYCLERY
CITY BIKE TAMPA LLC
DAVIDS WORLD CYCLE INC
INFINITY BIKE SHOP
LC TRI SHOP
OLDE TOWNE CYCLERY
OPEN ROAD BICYCLES INC
REALE BICYCLES
THE BEST BIKE SHOP
TUNE CYCLES
VILLAGE CYCLE SHOPPE
XTREME CYCLES

Georgia ~

ARNOLD’S BIKE SHOP
ATLANTA CYCLING INC
CONTE’S BICYCLE AND FITNESS
GOLDEN’S BICYCLE SHOP
OUTSPOKIN
REALITY BIKES

Hawai ~

BOSS FROG’S DIVE AND SURF
HILO BIKE HUB INC
MAUI CYCLERY
MCCULLY BIKE

Iowa ~

BIKE WORLD
FLATLANDFUEL LLC
MODERN BIKE
RASMUSSENS BIKE SHOP
SCHEELS ALL SPORTS
SKUNK RIVER SPORTS INC
WAYNE’S SKI & CYCLE
WORLD OF BIKES OF IOWA, INC.

Idaho ~

EASTSIDE CYCLES LLC.
FITZGERALDS BICYCLES
ROLLING HILLS BIKES
STURTEVANTS BIKE SHOP
WORLD CYCLE INC

Illinois ~

ALBERTOS CYCLES
AMLINGS CYCLE & FITNESS
BIKE & HIKE
CHAMPAIGN CYCLE
CYCLE SMITHY
CYCLING REPUBLIC
ELEMENT MULTISPORT
FUNKY WEASEL
GEORGE GARNER CYCLERY INC
GOODSPEED CYCLES
HERITAGE BICYCLES
IRON CYCLES CO LLCXXZ15
JOHNNY SPROCKETS
MADISON & DAVIS BICYCLES
MARK WILLIAMS OUTDOOR EQUIP
PERFORMANCE INC
PRAIRIE PATH CYCLES
PONY SHOP
RACE PACE CYCLERY
TATI CYCLES
TURIN BICYCLE
ULTIMATE PRO BIKES LLC
VELOSMITH BICYCLE STUDIO INC
VILLAGE CYCLESPORT
WANDERBIKES, INC

Indiana ~

BIKE LINE INC
BIKESMITHS
BREAKAWAY BIKE + FITNESS SHOP
CLARKSVILLE SCHWINN CYCLERY
REVOLUTION BIKE & BEAN
SPIN ZONE CYCLING OUTFITTERS
SUMMIT CITY BICYCLES
VELOWORKS

Kansas ~

APOSTLE BIKEWORKS INC
BICYCLE PEDALER
BIKE SOURCE
CONTINENTAL CYCLERY
ELITE CYCLING
REYNOLDS BICYCLES
SUNFLOWER
TREK STORE of KANSAS
XTREME BIKE & SPORT LLC

Kentucky ~

BIKES & MOORE
BULL MOOSE BROTHERS
CRANKWORKS BICYCLES
GEAR UP CYCLES LLC
ON YOUR LEFT CYCLES
RESER BICYCLE OUTFITTERS

Maryland ~

TWENTY20 CYCLING CO
BALTIMORE BICYCLE COOPERATIVE
BIKE DOCTOR
BIKE DOCTOR INC
FAMILY BICYCLES
FREDERICK VELO LLC
GRIFFIN CYCLE INC
JUST RIDING ALONG
PARVILLA CYCLES
RACE PACE

Massachusetts ~

ALTA BICYCLE SHAREXXZ15
APEX VELO
BELMONT WHEELWORKS
BERKSHIRE BIKE & BOARD
BIKE WORKS
BIKEZONE
CAMBRIDGE BICYCLE
CENTRAAL CYCLE
COMPETITIVE EDGE SKI & SPORT
CYCLOCROSSWORLD
DEDHAM BICYCLE
EDGARTOWN BICYCLES
FAMILY BIKE AND SPORT
GEAR WORKS CYCLERY
GIANT CYCLING WORLD
JUST RIDING ALONG CYCLES
LANDRY’S BICYCLES
LAUGHING DOG INC.
NEW HORIZONS SPORTS
PAPA WHEELIES
PINNACLE CYCLES
RIVERSIDE CYCLES
SALEM CYCLE
SEA SPORTS INC.
THE BIKE DEN

Maine ~

BATH CYCLE & SKI.
ROSE BICYCLE
SIDECOUNTRY SPORTS

Michigan ~

3RD COAST CYCLES
AMERICAN CYCLING & FITNESS
BIKEWORKS LLC
BRICK WHEELS
CENTRAL DISTRICT CYCLERY
D & D BIKE
GREAT LAKES CYCLING & FITNESS
KINETIC SYSTEMS INC
ROCHESTER BIKE SHOP INC
SWEETBIKES LLC
TERRY’S CYCLE
TOURING GEAR
TREE FORT-BIKE & BOARD
YPSILANTI CYCLE LLC

Minnesota ~

ANGRY CATFISH BICYCLE SHOP + COFFEE
CHERRY CYCLES
CONTINENTAL SKI AND BIKE
ERIK’S BIKE SHOP INC
NOW BIKE & FITNESS
OMNIUM LLC
PARK TOOL COMPANY
THE FIX STUDIO LLC
TONKA CYCLE & SKI
TRAIL CYCLE
TWIN SIX LLC
UNIVERSAL CYCLES

Missouri ~

BALLWIN SCHWINN
BIG SHARK BICYCLE COMPANY
BILLY GOAT BICYCLE COMPANY
CYCLES UNLIMITED
EPIC BIKE AND SPORT
EPIC BIKE AND SPORT INC.XXZ15
GRANADA CYCLE
KUAT INNOVATIONS
MAPLEWOOD BICYCLE SALES
MESA CYCLES
MIDWEST CYCLERY
MOMENTUM CYCLES
OUTSIDE OUTFITTERS
QUEEN CITY CYCLES
SPOKED BIKES & STUFF
SWIM BIKE RUN LLC
TREK STORE OF ST. LOUIS
WALTS BIKE SHOP

Montana ~

BROTHEL BIKES
GALLATIN ALPINE SPORTS
HELLGATE CYCLERY
MAS BIKES
MISSOULA BICYCLE WORKS

Nebraska ~

GREENSTREET CYCLES
JOYRIDE BICYCLES
TREK STORE OF OMAHA

Nevada ~

BICYCLE SOURCE, LLC
COLLEGE CYCLERY
VELO RENO

New Hampshire ~

GOODALES BIKE SHOP
GUS’ BIKE SHOP
NORDIC SKIER SPORTS INC
TREK BICYCLES – PORTSMOUTH
TRI-CITY BICYCLES

New Jersey ~

ACTION WHEELS
BICYCLE HUB OF MARLBORO
BICYCLE TECH INC
COSMIC WHEEL
CYCLESPORT
EURO CYCLE SPORTS
GROVE STREET BICYCLES
HILLTOP BICYCLES LLC
KNAPP’S CYCLERY
MARTYS RELIABLE CYCLE
TOM’S ATLANTIC CYCLERY
V5 CYCLES
WHEELIES LLC

New York ~

BLUE SKY BICYCLES
BRYANS BIKES
CAMPUS WHEELWORKS
CHAIN RING RHYTHM
CYCLEWERX OF ROCHESTER
MAC 5 BIKES
MAGLIA ROSA NYC
MAIN STREET BIKE SHOP
NIAGARA CYCLE WORKS
NYC VELO
PARK AVE BIKESHOP
PLAINE & SON
REDBEARD BIKES
SAVILE ROAD
SIDS BIKE SHOP
TABLE ROCK TOURS AND BICYCLES
THE BIKE SHOP
TOM SACHS STUDIO
TRYON BIKE LLC

North Carolina ~

ATOMIC CYCLES
BICYCLE SHOP
BICYCLE SPORT
BIKECYCLES, LLC
BOONE BIKE & TOURING
BULLSEYE BICYCLE LLC
CHAINHEART CYCLING STUDIO
CLEAN MACHINE
COOL BREEZE CYCLERY
CYCLE DYNAMICS
CYCLES DE ORO
DURHAM CYCLES LLC
FRANK’S CYCLERY
KDH CYCLE & SKATE
LUNA CYCLES
MOTION MAKERS
OAK CITY CYCLING PROJECT
PERFORMANCE INC/WAREHOUSE #50
TLC FOR BIKES LLC
TREK BICYCLE STORE GREENSBORO

Ohio ~

BIKE SOURCE
BIO WHEELS WORKSHOP
BLAZING SADDLE CYCLE
CELESTIAL CYCLES
CYCLE WERKS
EDDY’S BIKE SHOP
ELEMENT CYCLES
FAMILY BIKE SHOP CYCLING&FITNE
K & G BIKE
KENT CYCLE LLC
ROLL: DEVELOPMENT CO. LLC
SPIN
STALLINGS BICYCLES, LLC.
SWALLOW BICYCLE WORKS LLC
THE EDGE OUTDOORS

Oklahoma ~

BIKE ONE
BUCHANAN BICYCLES
CHARLEYS BICYCLE LAB
INDIGO CUSTOM BICYCLES LLC
TOM’S RIVERTRAIL BICYCLE
T-TOWN
WHEELER DEALER BICYCLE SHOP

Oregon ~

A BETTER CYCLE LLC
BICYCLE WAY OF LIFE
BIKE GALLERY
CROWS FEET COMMONS LLC
CYCLE ANALYSIS
FAT TIRE FARM
METROPOLIS CYCLE REPAIR
PORTLAND BICYCLE STUDIO
PORTLAND DESIGN WORKS
PSU BIKE HUB
SANTIAM BICYCLES, INC
SCOTT’S CYCLERY
SERVICE COURSE VELO LLC
SEVEN CORNERS CYCLES
SUNNYSIDE SPORTS
THE HUB CYCLERY LLC
UNIVERSAL CYCLES

Pennsylvania ~

AERO TECH DESIGNS
APPALACHIAN RUNNING COMPANY
AROUND TOWN BICYCLES
BEANS BIKES INC
BELLS BIKE SHOP
BICYCLING MAGAZINE
BIKESPORT INC.
BREAKAWAY BIKES & FITNESS
CAMPUS CYCLE & FLY FISHING CTR
CITY CYCLE SUPPLY
CUTTERS BIKE SHOP
DELUXX BICYCLES
DIRTY HARRYS INC
EVOLUTION PRO BIKE & SKI SHOP
FUJI BICYCLES
GRETNA BIKES
GUNG HO OUTFITTERS
HUMAN ZOOM BIKES & BOARDS
MAIN LINE CYCLES
SOUTH MOUNTAIN CYCLE & CAFE
SPECTRUM CYCLES INC
THE BIKE SHAK

Rhode Island ~

LEGEND BICYCLE
NARRAGANSETT BIKES

South Carolina ~

FREEHUB BICYCLES
GLORY CYCLES
OUTSPOKIN’
SUNSHINE CYCLE SHOP

Tennessee ~

CUMBERLAND TRANSIT
GEORGIA CYCLESPORT
GRAN FONDO CYCLES LLC
HALCYON BIKE SHOP
HAMPTON TRAILS BICYCLE SHOP
MAC’S HARPETH BIKES
MOAB BICYCLE SHOP
MURFREESBORO OUTDOOR & BICYCLE
OUTDOOR STORE
PEDDLER BICYCLE SHOP INC
RED KITE BICYCLE STUDIO
REEDY CREEK BICYCLES

Texas ~

ACTION BIKES
BAY AREA SCHWINN/NORTH SHORE
BICYCLES PLUS, INC
BIKE BARN
BIKE WORLD
CRAZY CAT CYCLERY
CYCLEAST
DALLAS BIKE WORKS
FORT WORTH CYCLING & FITNESS
HANDLEBAR CYCLERY
HILL COUNTRY BICYCLE WORKS
JACK & ADAM’S BICYCLES
KNOBBIES AND SLICKS INC
LAREDO CICLO MANIA
MELLOW JOHNNY’S LLC
RACE READY REPAIR
RICHARDSON BIKE MART
RIP INDUSTRIES LLC
SUN ADVENTURES SPORTS
THE BEAR MOUNTAIN
THE BIKE SPOT
THE BIKE STOP
URBAN BICYCLE GALLERY
VELO GOLD BICYCLES
VELOCITY BIKE SHOP
WEST END BICYCLE COMPANY

Utah ~

BEEHIVE BICYCLES
BOUNTIFUL BICYCLE CENTER
COMPETITIVE CYCLIST
JERKS BIKE SHOP
MILLCREEK BICYCLES
MOUNTAIN VELO
SALT LAKE CITY
STORM CYCLES
TIMPANOGOS CYCLERY
UNIVERSAL CYCLES
UTAH MOUNTAIN BIKING
VOLAGI
WESTERN SPIRIT CYCLING

Virginia ~

3 SPORTS INC
AGEES BICYCLE CO
BICYCLE OUTFITTERS
BIKE LANE
BIKE STOP INC
BIKENETIC LLC
CARYTOWN BICYCLE COMPANY
COQUI CYCLERY LLC
EAST COASTERS
ENDORPHIN FITNESS
FRESH BIKES
HAYMARKET BICYCLES LLC
SCAT BICYCLES
SPOKES ETC INC
TRI360 LLC

Vermont ~

BIKE AND SKI TOURING CENTER
CRAFTSBURY OUTDOOR CENTER
MOUNTAIN CYCOLOGY INC
PARADISE SPORTS
THE BIKE HUB
TRUE WHEELS
VILLAGE BIKE SHOP

Washington ~

ALL AROUND BIKES
BIKESPORT
CASCADE BICYCLE STUDIO LLC
CYCLE U LLC
ELEMENT CYCLES
GREGG’S GREENLAKE CYCLE
MOUNTAINS PLUS
OLYMPIC OUTDOOR CENTER
PERGA VENTURES
RECYCLED CYCLES
TWO WHEEL TRANSIT
VELOCE VELO

Wisconsin ~

BENS CYCLE
BORAH DESIGNS
BRONES BIKE SHOP
BUDGET BICYCLE CTR
ERIK’S BIKE SHOP INC
FYXATION LLC
GEAR N UP
HOSTEL SHOPPE LTD
MOMENTUM BIKES AND BOARDS LLC
PEDAL N PADDLE PERFORMANCE
RRB CYCLES
STADIUM BIKE
STOTON CYCLE
WHEEL AND SPROCKET INC
ZUZU PEDALS

West Virginia ~

DIVE TECH & SPORTS INC.
JEFFS BIKE SHOP
PATHFINDER
PRO MOUNTAIN OUTFITTERs
THE TRUE WHEEL

– Canada –

Ontario ~

URBANE CYCLIST

British Columbia ~

BICICLETTA
CHAINLINE CYCLE SHOP INC
MEC
RUSS HAYS BICYCLE SHOP
WILD ROCK OUTFITTERS

– Australia –

Crankstar Bespoke Cyclery
50 Annerley Rd, Woollongabba QLD 4102, Australia