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You can also email directly @ sales@madalchemy.com

5425 West 84th Street
Indianapolis, IN, 46268
United States

Mad Alchemy produces small batch, handcrafted  embrocation, chamois cream and many other cyclecentric skin-care products, handcrafted using the finest USA sourced raw ingredients available.  We believe strongly in promoting the use of all-natural, vegetable based products, which is not only better for you but for our environmental playground.  Pure Shea Butter, Beeswax, vegetable oils and cold-pressed essential oils (oils derived from various plants and herbs) create the backbone of our product line.  Mad Alchemy is built by cyclists, for cyclists.

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Lets talk about THE BURN

Peter Smith

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Embrocation can be a great friend for those riding in uncomfortable conditions.  It can make a cold morning ride more tolerable, a rainy run comfortable and can allow you to race your next freezing cross race without annoying leg warmers.  If you don’t understand how to remove embrocation, it’s use can lead to an irritating ordeal. 

The effects of embrocation can vary significantly between individual users.  In fact, the amount of heating you experience depends on a number of factors.  The greatest single differentiator that we've come across is simply your individual tolerance to Capsicum, the heating element in our products.  Other considerations include, ambient environmental temperature, humidity level, sun intensity, and precipitation. So, in short, you may experience the heating from embrocation differently (more or less intensely) depending on many variables. 
 
So how do I get it off?  That's what we're all here to learn, right? 

Here goes:
 
4 Simple Steps for Removing Embrocation

1. Start with water and friction: Immediately following your ride, scrub off as much embrocation as possible using a soft, wet towel.  Repeat several times until your legs appear cleaned off.

2.  Unbrocate: Apply our "unbrocation rinse" liberally and scour your legs again using the other side of the towel.  As an alternative, use dish soap to scrub up a good lather, rinse and repeat.

3.  Shower with luke warm water.  Too hot will activate the product again causing reheating effect.  Wash legs with regular soap or body wash.

4.  Moisturizing your legs post shower can help reduce heating as well.  Otherwise, sit back and enjoy the afterglow.  A kind reminder of the adventures you just had out on the bike.